This is not a pedestrianised street.
If you want to drive down it at 30 miles per hour you are perfectly, legally, welcome.
There are no signs telling you you can, and no signs telling you you can't.
It's been designed to allow people to be civil to each other:
"if you move to an environment based on what we think of as, ‘allowing regulations’ designed to support normal, good, civil behaviour you get a very different picture. You still have to learn these normal rules (like giving way to those more vulnerable than you, avoiding collisions with each other etc) but these are life rules that you need for all of your daily activities and are worth learning. They do not require enforcement because negotiation is carried out on the spot and resolved. There is a reward for compliance because your actions contribute to supporting the wider community (and you will usually receive a smile at least for your trouble). It fully employs our abilities to move amongst each other (look at how people negotiate space in a busy station concourse or busy shopping street). Most importantly it supports good community interaction."
- Martin Stockley, who designed this road, amongst many other things.
Telling people what to do doesn't work. But leaving them to work it out for themselves does.
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